Why Integration Works as a Managed Service
The reason most MSPs do not currently offer integration as a managed service is that legacy integration platforms make it uneconomic. MuleSoft requires 3–5 dedicated engineers. Boomi deployments need developer resources. Workato breaks at SAP complexity. The engineering cost of delivering and maintaining the service exceeds the margin.
Self-healing integration changes this entirely. When the platform autonomously maintains its own connectors — detecting API changes, rebuilding connectors, and reactivating without human involvement — the ongoing labor cost of the service approaches zero. You bill the client a monthly fee. The platform does the maintenance. That is what 55–65% gross margin looks like in practice.
The question partners are asking, and that you should be answering, include: Can MSPs charge for initial consultation and planning prior to deployment? Can MSPs charge for provisioning of related services? Can MSPs charge for installation, implementation, and deployment? The services they can wrap around your products drive their value from the partnership. Source: Channel Insider ↗Finding the Clients You Already Have
The clients for an integration managed service are almost certainly already in your book. You do not need to find new clients. You need to ask your existing clients two questions:
Question 1: "Do you have more than one business system — ERP, CRM, finance, e-commerce, HR — that don't automatically share data with each other?"
Question 2: "Have you built any AI tools, automations, or agents in the last 18 months? How do you know they're still working correctly?"
In our experience, 40–50% of existing MSP clients qualify on Question 1. 60–70% qualify on Question 2. You have the pipeline. You have not yet had the conversation.
The Service Menu — What to Offer and How to Price It
| Service | What you deliver | Pricing guide | Gross margin |
|---|---|---|---|
| Integration Audit | Map the client's disconnected systems. Identify the top 3 integration gaps. Produce a prioritised remediation plan. | £2,000–£5,000 one-time | 70–75% |
| Initial deployment | Deploy Ngentix. Build first 2–3 connectors against client's specific systems. Go live. | £4,000–£12,000 one-time | 60–65% |
| Integration managed service | Host and monitor the Ngentix instance. Monthly health reporting. Self-healing handles maintenance. SLA-backed uptime. | £600–£1,400/month recurring | 55–65% |
| AI Deployment Audit | Map existing AI tools and automations. Identify fragile deployments. Produce risk register and remediation roadmap. | £3,000–£6,000 one-time | 65–75% |
| AI Operations Monitoring | Ongoing monitoring of all live agent deployments. Alert response. Monthly AI health report. | £500–£1,200/month recurring | 70–80% |
| Integration hardening | Rebuild a fragile vibe-coded integration on Ngentix. Self-healing, monitored, governed. | £6,000–£20,000 per project | 60–70% |
The Bundled Offer — How to Package It
The most effective packaging for an MSP is a three-tier monthly service that bundles integration monitoring with AI operations monitoring. Clients do not evaluate these as separate line items — they buy the outcome: "my systems work together and my AI tools stay healthy."
| Tier | Includes | Monthly price |
|---|---|---|
| Essential | Up to 5 integrations monitored · Monthly health report · Basic AI tool check | £800–£1,200/month |
| Standard | Up to 15 integrations · Weekly health report · AI Operations Monitoring for up to 10 tools · Quarterly review call | £1,400–£2,200/month |
| Advanced | Unlimited integrations · Real-time alerting · Full AI Operations Monitoring · Monthly strategic review · Priority escalation path | £2,500–£4,000/month |
The Economics for Your Business
Take a £3 million revenue MSP currently at 9% EBITDA (£270,000 profit). Add 20 integration managed service clients at an average of £1,100/month and 15 AI Operations Monitoring clients at £800/month over 12 months — both conservative numbers from existing client bases. At 60% blended gross margin on the new revenue and minimal additional operating cost (the platform self-maintains): new EBITDA exceeds £400,000 additional. Total EBITDA moves from £270,000 to over £670,000 — from 9% to over 20% — from clients you already have.
How to Get Started — the 30-Day Path
- Week 1: Map your top 20 clients against the two questions above. Build your integration pipeline list.
- Week 2: Complete Ngentix partner onboarding and certification (3 weeks, Day 9 gate).
- Week 3: Ngentix pre-builds a connector for your first target client's specific systems before you walk in to the conversation.
- Week 4: Run the discovery conversation. You already know their stack. You arrive with a draft integration map, not a sales pitch.