Embedded iPaaS
An integration platform a software company ships inside its own product, so its customers can connect the tools they already use.
An embedded iPaaS is sold to a software company, not to the company that runs the systems. The software company puts a connect button in its product. Its customers authorize their own accounts. The platform vendor handles the connectors.
The category — Paragon, Merge, Prismatic, Nango, and others — competes on how fast a software company can say yes to the next integration request, and on who pays.
A managed data flow can be embedded the same way, and the difference is unchanged: the software company is not left owning what a customer, an order, or an invoice means, or the work of keeping that meaning true.
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Integration Platform (iPaaS) Software that connects the separate systems a business runs on so data and processes can flow between them. /glossary/integration-platform
Managed Data Flow A business event carried between two systems, translated into one canonical meaning, and kept correct as those systems change. /glossary/managed-data-flow
Flow One thing a business does, carried between two systems and kept true. /glossary/flow